Real Estate Marketing: FSBO’s
Here is a good question that I received: How to best market to FSBO (For-Sale-By Owner) sellers
Answer: One very good way to market to FSBO’s is to respond to their ads (online or paper) with a simple email (or voice message), asking if the property is still available.
The simpler your message the better. If you give them any “content” sellers tend to think they already know what
you have to offer and won’t call. So, I’d do something like: “Please call or email me if your home is still available.”
When they call or email you back you can send them a second email proposing a lease/option, or whatever it is that you’d like to offer. Be descriptive when you introduce your solution, rather than throwing out a name for it that can easily be misunderstood or filled with pre-conceived notions.
In case you want to offer a lease/option or something similar, you could describe your solution like this: “Could I lease your home for a period of time before I buy it?”, or “could you wait to get your equity out for some time?”
I would plan on doing this yourself (“one-by-one” emails and phone calls) for a couple of weeks. Keep track of what emails work best, particularlty the 2nd emails (the onces you send when they first respond).
Once you see a pattern, you can set up an “autoresponder” email. That’s different from the 1shoppingcart autoresponder. I’m talking about a special email account that you configure so it sends out one message automatically.
So at that point you will send out a “teaser” email manually (and you can hand this over to your virtual assistant). When the seller responds by email they automatically get your second email response. (Yes, it will go out to sellers who respond by saying that their house is no longer available, but who cares…)
You can do the same with a 24-hr recorded message, rather than using your direct line for responses. – Always think “how can I automate this…”, even if it doesn’t seem worth it at first.
Filed under: investor • marketing
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Rose Kline (1)
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