This week has been a pretty crazy week with new ideas, impressions and things that I’ve learned, and new projects deriving from that.

First, I was able to get on a bonus call with Rich Schefren and got a crystal clear insight about the simple truth of Internet Marketing, and I want to tell you about my “Aha moment” from this call.

For the longest time I’ve been reluctant to get into “Internet Marketing”, but rather learned how to use the techniques of Internet Marketers to promote products and services in other (non IM) niches online.

That’s good, but I feel that many people – like myself – struggle with making that transition from the Internet Marketing niche to other niches when applying internet marketing strategies.

The truth is, it’s really really simple if you understand the real purpose of each piece of the internet marketing puzzle and then transfer it to other niches.

So here is my IM visualization – for Internet Marketers, Bloggers, and any offline businesses looking to generate leads from the internet.

(click on the image to see full size)

I hope this helps you as much as it did for me – just clarifying where the different components like list building, email marketing, traffic etc. belong in the overall marketing picture.

One of the points that Rich made on this call was that simple methods are going to work better than complex ones. With that said – don’t over complicate matters. Here are the simple steps to start:

1. Put your List Building Mechanics in place (either on your log or separate lead capture pages)

2. Make up an incentive for people to sign up to your list. If you post great content on your blog, this alone may get some readers to want to be on your list for updates, either by email or RSS.

3. Create Traffic Magnets that drive traffic to your blog or lead capture page.

I just got done watching one of the pre-launch videos for Affiliate Classroom.

It continues to amaze me how much real usable education you can get these days out of pre-launch content.

These guys are doing a complete case study on the “Opt-in Page Business Model” in that video. I went ahead and mapped it out into a “Process Map” for creating a high-converting squeeze page.

Now, if you think about it – what they did was take a web site that was run by one of their TEAM MEMBERS. Meaning you would expect that she knew what she was doing when she was putting up her web site.

You’d be surprised!

Here is my take-away on that one; If  “industry insiders” don’t even know how to do this stuff right – how many other people are out there who don’t know? Who YOU could teach?

And I’m not saying you should get into the business of teaching people how to do internet marketing. There are other applications of this knowledge, too.

Here is my TOP 5 list (in no particular order):

• Apply the internet marketing knowledge to your local business world. You can crate profit pulling web sites for local businesses. Easy to dominate your market with local keywords in almost any “brick-and-mortar” niche. You can do this for a fee, or as a “contingency consultant” as Jay Abraham would call you
• Apply this knowledge to the company you currently work for (assuming you have a JOB). Show your boss that you can single-handedly boost revenue and profitability. You can do this for a raise or profit share contingency (learned that from Jay, too.)
• Of course you can do it for affiliate products. (I just found a great new way to turn any affiliate page into an instant lead capture page so you can build your own list more efficiently without having your own product.
• And you can do it for your own products no less…
• And how about creating a cool lead capture page to attract and convert JV partners to help you promote?

Proof that you’re human! No, not with a captcha… Leave a comment on this blog post and I’ll send you a copy of the process map!

Take care,

Thomas

Watch this video to see how I got first page ranking on a keyword that was rated “Don’t Waste Your time” by SENuke. The power of combining SENuke withGCSniper really does work.

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