Internet Marketing Made Easy
This week has been a pretty crazy week with new ideas, impressions and things that I’ve learned, and new projects deriving from that.
First, I was able to get on a bonus call with Rich Schefren and got a crystal clear insight about the simple truth of Internet Marketing, and I want to tell you about my “Aha moment” from this call.
For the longest time I’ve been reluctant to get into “Internet Marketing”, but rather learned how to use the techniques of Internet Marketers to promote products and services in other (non IM) niches online.
That’s good, but I feel that many people – like myself – struggle with making that transition from the Internet Marketing niche to other niches when applying internet marketing strategies.
The truth is, it’s really really simple if you understand the real purpose of each piece of the internet marketing puzzle and then transfer it to other niches.
So here is my IM visualization – for Internet Marketers, Bloggers, and any offline businesses looking to generate leads from the internet.

(click on the image to see full size)
I hope this helps you as much as it did for me – just clarifying where the different components like list building, email marketing, traffic etc. belong in the overall marketing picture.
One of the points that Rich made on this call was that simple methods are going to work better than complex ones. With that said – don’t over complicate matters. Here are the simple steps to start:
1. Put your List Building Mechanics in place (either on your log or separate lead capture pages)
2. Make up an incentive for people to sign up to your list. If you post great content on your blog, this alone may get some readers to want to be on your list for updates, either by email or RSS.
3. Create Traffic Magnets that drive traffic to your blog or lead capture page.




